Build a Web3 Brand before the upcoming NFT bullrun

There is no other way to succeed if not make a powerful Brand.

I was going to publish this post on Monday, but I decided to refine it a bit, I’m sorry for delay.

Happy Tuesday everyone! Hope you’re doing well. This is my very first newsletter and I want to first thank my very first subscribers here. Thank you for your trust. The purpose of this newsletter is that I want to be a better person with the people I meet along the way. Only a joint effort will lead us to great success!

Okay, so let’s begin…

Contents:

1. Consistency of actions

2. Content creating

3. Your personal navigation to build a Web3 Brand

1. Consistency of actions

When I first started Twitter, I probably, like many people, wanted to get that coveted 10,000 follower, big engagement in my posts "just because I'm a good person who can deliver good vibes". I didn't think about the real value I could provide and the amount of work I would have to do before I reached the 10k milestone. I just knew one thing: you have to be showing up all the time and do something.

I still don't have 10k followers (4.25k as of this writing), but I no longer have a goal of reaching certain numbers because in the process of growing my Twitter profile, I've learned that quality should always trump quantity. And so I've come to the conclusion that the consistency of my actions will lead me to the 10k at some point, whenever that may be.

Consistency means that with each passing of a new milestone of followers, my content must also grow. So content that works for profiles with 5k+ followers probably won't work for profiles with 500+ followers.

Somewhere around 1.5k+ followers, I felt my main niche in which I would like to develop and teach others is Web3 Brand Building. I knew that writing threads was not yet an easy task for me (just because I am not a native English speaker and it is not easy for me), but I tried to write some threads on this topic and... still didn't get any feedback and realized that I'm not ready for it yet. So, I just did the content that was easiest for me: I drew art on a daily basis and wrote a little post every day with my thoughts. And it resonated with an already established audience and attracted new people!

Consistency is the key 🔑

2. Content creating

Content is the most important thing in media space. Content attracts the most valuable resource in today's world - attention.

Content creation is a kind of art. If you can create a piece of content in such a way that people engage with it, interact with it, and share it with others, you're on the right way! The main thing is to find what you would like to create, otherwise you may face burnout.

Content can be anything:

Art // Video // Text // Music // Photos

You need to find your voice to draw attention to yourself. At first it will not be easy, it will take a long time to find something that you want to develop for a long time and expand with it.

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My hobby since 2015 has been YouTube. During that time, I've tried many different niches: from challenges to political videos. After many years I started making videos about 3D graphics and visual effects (I studied that as a schoolboy in 2012), then NFTs came into my life (early 2021) and my content started to change its original idea. Today I continue to create video content, but with a focus on Twitter, not only for YouTube.

Buchara.eth 🔮 @BucharaYT

Every time paperhands sell their NFTs

I don't regret spending time experimenting with content creation, because all that experience influences what I create today.

The important thing is to get started. To start creating content of any kind without fear that it might go unnoticed. You'll earn valuable experience by constantly analyzing what works for you and what doesn't.

Here are the best content creation skills you can use:

• Copywriting (On a daily basis, write down your thoughts.)

• Video Editing (I recommend to start learning Adobe Premiere Pro)

• Photographing and Composition (this is the simplest, but very effective type of content, where even the most mundane everyday life, if presented correctly, can be of interest to many people)

Gaining the skill to create content will open up huge opportunities for you! You just have to start and get into the habit of doing it on a regular basis. You'll be grateful to yourself for it.

Buchara.eth 🔮 @BucharaYT

✨If you want to master a certain habit, the key is to start with repetition, not perfection

3. Your personal navigation to build a Web3 Brand

I recently wrote a thread about how Web3 Brand is not about your PFP. Your brand is your core idea, message and emotions that you want to convey to people. It's your core value that should be emphasized.

Buchara.eth 🔮 @BucharaYT

Your personal brand is not just unchanged PFP. It's also: 📍Your values that you can share with your audience 📍The main idea and a clear message 📍Consistency in expansion It's not hard to do, but it takes a lot of time, and here's what will help you do it:

Web2 Brand is 95% the same as Web3 Brand, the only difference is that the Web3 community are exclusive "owners", so it is important to have your unique PFP and a huge plus will be if it is your NFT of the community in which you belong. A random picture from the Internet will simply not be taken seriously.

Now back to the remaining 5%, your PFP. It can be a beautiful and inexpensive NFT, your photo, your art, but the important thing is that you at least partially identify with it.

Your PFP can hold the main content you post on your profile. Have a motivational phrase? Use a creative image with your PFP! Want to spice up your GM post? Attach your PFP! The more you use your PFP as a tool to remember you as an individual, the more recognizable your Web3 Brand will be.

Do you know what else influences your personal brand to be remembered? The color palette! I love the colors pink and blue, and I also love bubblegum, so I'm building my Web3 Brand around that! And even if I don't use bubblegum and my G'Evol from my PFP, but use a combination of pink and blue colors to create content, it will only reinforce and complement my brand. Colors do the magic of psychology!

fluorescent.eth @fluorescent_eth

@BucharaYT It makes so much sense that we associate so much with a brand. There are profiles which will immediately pop out to me as I scroll my TL, yes because of their PFP, but also likely because I've consistently found their tweets interesting or engaging, so its like a combo of both

Mr Vector Man @mrvectorman

@BucharaYT @YBergerGirl Never changed this PFP since I joined always understood the value of being consistent. This is my literal online face and appears across all my work and sites

Bandz💸 @OnlyBandzNFT

@BucharaYT @czverse Values values values can’t say it enough

Building a Web3 Brand and creating content around it is fun and very exciting! It's especially cool that it can coolly change your life for the better!

If I missed something or you want to add to this thread, feel free to leave a comment! I'd be happy to have a discussion with you.

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