Call to action your audience
To get results, you have to ask people to do something.
I wish you an awesome Tuesday everyone! I hasten to publish today's newsletter before I have 00:00 Bali time, because they are celebrating the second New Year (Nyapi) here, and from 00:00 the island is completely quiet, when even the internet is turned off.
So, let's get right to the point!
Contents:
Don't ask for anything until you've been given value.
Give as much value as you can
Call to action your audience
1. Don’t ask for anything until you’ve been given value
If you've ever come across videos of YouTube bloggers who are just starting their journey, in 99% of cases they make the same mistake: they ask you in advance to like and subscribe to the channel (and the cherry on the cake - a useless intro for 2 minutes). It kills all the value of the material they would like to present to their viewers.
When it comes to asking for something, whether it be a favor, simple like, RT or comment, it's important to remember the principle of reciprocity: don't ask for anything until you've been given value. In other words, before you ask for something, make sure you have first provided value to the person or organization you're asking from.
This principle is grounded in the idea that relationships are two-way streets. If you want someone to do something for you, you should first give them a reason to do so.
By providing value first, you're not only showing that you're willing to contribute to the relationship, but you're also building trust and rapport. This can be crucial when it comes time to ask for something, as the other person will be more likely to be receptive to your request if they already feel that you've given something of value.
On the other hand, if you ask for something without first providing value, you run the risk of coming across as entitled or demanding. This can damage the relationship and make it less likely that the other person will be willing to help you in the future.
2. Give as much value as you can
Giving value is an essential component of building strong and lasting relationships, both in personal and professional settings. When it comes to giving value, the key is to give as much as you can.
Giving value can take many forms, such as providing helpful information, offering support and encouragement, or lending a listening ear. It's not about what you can get in return, but rather about how you can contribute to the success and well-being of others.
here are some useful short points to remember when it comes to giving as much value as you can:
Focus on giving rather than receiving.
Go above and beyond what is expected of you.
Look for opportunities to help and support others.
Be genuine in your actions and intentions.
Don't sacrifice your own well-being or neglect your own needs.
Build strong and lasting relationships through giving value.
Create new opportunities for growth and collaboration.
Find a balance between giving and receiving.
Stay consistent in your efforts to give value.
Be open to feedback and adjust your approach as needed.
By giving as much value as you can, you not only strengthen the relationships you have, but you also create new opportunities for growth and collaboration. When people know that they can count on you to provide value, they are more likely to seek out your expertise, refer you to others, and even offer you new opportunities, and they're more likely to give you that coveted likes/RT in advance when they get the very value they were looking for in your content.
3. Call to action your audience
After you've worked hard on your pitch and provided as much value as you could, it's time to ask your readers/viewers for a small favor - ask them to take an action.
A call to action (CTA) is an important component of any marketing or communication strategy. It is a prompt or instruction that is designed to encourage your audience to take a specific action, such as signing up for a newsletter, making a purchase, or sharing your content on social media. When it comes to using Twitter as a marketing tool, a strong call to action can help you to engage your audience and drive the results you want.
Here are some tips for creating a strong call to action on Twitter:
Keep it simple and clear: Use concise and straightforward language that tells your audience exactly what you want them to do.
Use action verbs: Use strong action verbs that inspire action, such as "follow me", “just give a simple like” or a simple offer to join your Substack.
Use visuals: Use eye-catching visuals such as images, videos, or GIFs to draw attention to your call to action.
Be specific: Tell your audience exactly what they will get or what will happen if they take action.
Test and adjust: Experiment with different calls to action and track your results to see what works best for your audience.
Remember, a strong call to action can help you to engage your audience and drive the results you want. So don't be afraid to use Twitter as a platform to call your audience to action!
Thank you for reading! I hope it was helpful.
Now I would like to ask you to leave feedback on this big post that I published instead of the usual thread. It's important for me to see how interesting and engaging it can be.
If you find it useful as well, I would appreciate RT!
