Content that will work for mass audience
Discover more from Web3 Brand Building by Buchara
Content that will work for mass audience
No need to reinvent the wheel to get noticed
Have a great day everyone! I'm writing this newsletter right before it's published. Yes, I still need to work more on my time management and content plan, so I don't have to face my deadline. Nevertheless, I'm here and trying to be more disciplined and deliver what I promised on time.
Contents:
Use "vulnerabilities" in human psychology
YouTube NFTs
The secret ingredient
1. Use "vulnerabilities" in human psychology
You never know what content can go viral and get hundreds of thousands or even millions of reaches, but at the very least you can anticipate it if you understand how human psychology works. And it doesn't even matter what niche you're creating your content in - anything from your chess hobbies to educational content about building a Web3 Brand can go viral. The main thing is to know one secret ingredient that can be a game changer for you! But we'll touch on it at the very end of this newsletter.
But the first point you must understand your audience. Ask yourself a few questions to understand who you are creating your content for:
Why do people follow to you? (from which posts)
What posts do they interact with the most?
Can your niche potentially interest a large audience?
Suppose you are a musician (heavy metal) and you build your personal brand as a musician on Twitter. But not everyone likes heavy metal and the content you post on your profile for the Web3 space may simply be underestimated. That doesn't mean that what you're creating is bad content, it could mean that your content simply may not be geared toward the audience you'd like to reach.
After all, if you publish content exclusively around heavy metal, you're more likely to be followed exclusively by heavy rock fans. But we need to attract a new audience that could potentially love your heavy metal, right?
This requires using "vulnerabilities" in human psychology. For example, you can compose and record music in your style, tied to the Web3 community, about the people who stand out most in that space. In this case, it won't matter whether your music is written in k-pop or heavy metal, the main thing is to catch people's attention and try to make it minimally discussed in the Web3 community. And people will get much more involved in such content if you mention some personalities from that space in your heavy metal. Do you see where I'm going with this?
It's not just about music and heavy metal, it's about all niches: 3D/2D arts, Motions Design, video blogging, physical art, threads and so on.
If you want to fully understand what it was all about, just watch this video:
Crypto Boy Song
2. YouTube NFTs
Today, it's especially useful to make content around Web3 not only for the Web3 audience, but also for the "normies" who don't yet want to accept what has already happened with the Internet revolution.
In 2023-24, we will surely see a new, and even more powerful, wave of talks about Web3 & NFTs, but from a completely new angle, which is different from 2021. At the very least, the fact that YouTube is going to move to Web3 in the near foreseeable future lets us all know that +2 billion people will potentially become part of the Web3 community. That's what I talked about in my recent thread, what's probably in store for us:
It makes me hyper bullish on YouTube NFTs as a creator! But now think about what we have an ALPHA right now: we can create useful & entertainment content on YouTube about Web3, before it becomes mass mainstream and everyone is discussing and testing YouTube's innovations! Your views and subscriptions will mooning!
2. The secret ingredient
We have come to the most interesting part! Oh, yeah!
I notice that not many people talk about this when it comes to creating engaging and viral content, but I'm the one excited to share it with you! Simply because I want to see as much quality content in my feed as possible!
So, the secret ingredient is............ boobs entertainment & fun!
It's that simple, yeah. But you can check it out: any video that gets a lot of views and comments has, for the most part, an element of entertainment or fun.
People don't like to watch boring tutorials on coding or creating 3D models (in fact, they are watched by those who want to get into details as much as possible). But if we're talking about content for a mass audience, even instructional videos should entertain people so that even people who don't int.
Even if this content is textual in the form of threads, it should be interesting to one degree or another! I come across a lot of good threads from talented people who are practically not gaining any activity and often I see that they are trying to present dry facts, without any pictures and text that is pleasing to the eye. This must not be neglected!
It is entertainment that makes any content massive, and if you persistently and constantly experiment with the presentation, sooner or later it will become viral. Believe me.
In conclusion, I want to give you a message from my character Bloobsy:
