How to generate endless content
You don't need to invent anything to create
I wish you all a good day! Have you ever been bothered by the thought of once again going to Twitter and realizing that you have absolutely nothing to write there? I get that almost every time, except when I have something in my notes.
In this newsletter, I'm going to share with you my secrets on how you can generate content on a consistent basis and still be as authentic as possible!
Contents:
Don't reinvent the wheel
Be inspired by others
Use someone else's content
1. Don't reinvent the wheel
Let's take standard content on Twitter. It's easy, it's fast, it's convenient. In just a few minutes, you can create a post that can garner thousands of reaches in literally hours. Most people are in a constant pursuit to get as much reach and engagement as possible. And in this race, many people try to reinvent the wheel to stand out, and in doing so, they simply run out of ideas for content.
The most common mistake most people make in creating content is to post things that don't fit their personality or that they haven't experienced.
If your profile is devoted to daily motivational posts, but you've run out of motivation to keep posting anything or you're burned out, there's clearly something at work here. The best way to solve this problem is to analyze your feelings, emotions, and mental state and try to create a post based on that data. And it doesn't necessarily have to be super-charged with your energy, if you simply don't have it. Otherwise, you will get the opposite effect for yourself, because it simply doesn't correspond to reality.
Your best content, which will make you as authentic as possible, is your honest thoughts about the experiences you have had or are currently having. All that remains is to articulate it intelligently so that it can expand your reach.
2. Be inspired by others
This title could have been changed to "Steal like an Artist," but "Be inspired by others" still fits better here.
If you're not exactly a robot who makes content 24/7 and sometimes relax by watching movies, reading books, or just flipping through your TikTok feed, you can make those activities even more rewarding. Just start writing out in your notes those phrases, thoughts and quotes that you find and that can best characterize you as a person and match your reality.
There is nothing wrong with that, if a phrase was invented before you by some movie writer or content creator on his blog, and you posted it on your Twitter. It is unlikely that anyone can accuse you of plagiarism, most likely no one will even know about it. And if they do, no one will make a sensational exposé on you.
Anyway, people steal memes from each other, but nobody copyright them, so it's okay.
3. Use someone else's content
When you want to make content more diverse and engaging, and you also want to give as much value as possible, feel free to directly quote or repost other authors if it complements your thoughts and/or brand.
If the content that will be relevant to your personal brand and you shared someone else's information, you will only add value to both your audience and the person you quoted.
It's a win-win situation for all three parties. The key is not to overdo the reposting so that your personal brand is not associated simply as a profile that is constantly reposting other people's thoughts.
Remember, whenever you feel like you're out of ideas for even written content, it's enough to describe your current state, your lived experience in a particular niche (no matter how bad or good it was).
After all, what you have lived and experienced will already be valuable to others and as authentic as possible for you!