Discover more from Web3 Brand Building by Buchara
Your failures will make you a better person
Your failures today are your successes tomorrow
I apologize for publishing this Newsletter later than the due date. My most faithful friend and the love of my life, my dog Buch passed away yesterday (he was 16 years and 9 months old) and I just couldn't mentally do anything...
Nevertheless, I am here to continue to be with you in spite of the difficulties in my life.
This is the last photo of Buch a few hours before his death..
Okay, now let's get to the point.
So, today I want to share the truth with you.
A little over a year ago I started a collection at the peak of bullrun and it was a big failure
And today I want to share with you a little story of how it was and what experience I had.
Okay, let's get started!
Unsuccessful launch of the collection at bullrun
Paid advertising is a cash grab
Bad experiences make you a better person
1. Unsuccessful launch of the collection at bullrun
Back in August 2021 I thought about creating my own generative collection with my character Bubbler (today's Bloobsy) on 10k NFTs, and we started making art to it. But I wanted to run it gradually, so I decided to create 555 NFT MintPasses.
These were collaborations with various projects to get more attention.
The first thing I did was to promote the project to my CIS audience on my personal Telegram blog and several dozen copies were sold for 0.111 eth.
The next step was a mass launch. It was going well, and at times we were even advertised on Rarity Tools when it was still working well as the main traffic to the projects. There were a few hundred people gathered on the mint date, and… no one has been able to mint it, because the site went down and we couldn't recover in time. Everyone who was on the server was outraged and then left.
My further attempts to rectify the situation with PR and marketing on Twitter were 100% a failure, because the russian-speaking community pressured me too much with questions like "Where's my profit?", "Why aren't you doing anything?", "I can't wait for you to start working?" and so on.
But the real problem was that at that point in time I had thousands of reach on my blog and hundreds of loyal people, and my calls to move them from Telegram to Twitter and Discord to help me spread the word about the project - no one did. Simply because they don't sit there and communicate in English.
And I found myself in an absurd situation where I was told, "We paid you, you do it, I care about the profit!", but in reality the market at that time had become too oversaturated and without a minimal Twitter community the project was doomed to fail.
2. Paid advertising is a cash grab
At the peak of bullrun the prices of any kind of promotion and advertising were prohibitive, and of course I tried a bunch of paid options to attract an audience (and even a couple of times I ran into scammers who spun me bots), but it did not help.
At that point I can't say that I acted right, but it was extremely difficult for me to come up with something under pressure and countless hate instead of help in my direction for not getting anything done on my own...
And although as a creative person who cares that my work should be recognized for years to come, in the russian-speaking community I just started to be considered a scammer. Such truth, as if I had entered a parallel reality.
In general, with numerous attempts to even things out with various kinds of paid PR and to preserve my reputation - I have been unable to make ANYTHING out of it.
And if I still had my YouTube channel working well at that time, then after the start of the war in Ukraine, everything literally started to fall apart for me, especially my mental health.
2. Bad experiences make you stronger
In 2022, I lost literally everything I had earned. I didn't care about NFT trading or my mental health, I worked all year to make things right and get my reputation back.
In the process, I realized that I was focusing on the wrong audience and on the wrong things. I'm still working on that collection of Mintpasses because I had a goal, and I just don't have an option to back out.
Only now those Mintpasses on 555 NFTs will be a completely handmade collection of my Bloobsy character.
One day, those who once bought this for 0.111 eth will be relieved to get their investment back, and probably stop hating me (yes, in the CIS segment this is still going on).
Bad experiences have taught me to care about the community and the product I create, not the PR.
I'm even glad that a bear market has arrived and I'm going through this tough road. Without it, I probably wouldn't have gotten the best version of myself.
I am immensely grateful to everyone who supports me on my journey!
If you'd be interested in connecting with us, feel free to knock on our Discord!